The Role of Bank Technology in Improving Customer Performance based on Electronic Business Model (The Case of Tejarat Bank)

 

Volume 5, Issue 2, Number 4, Pages 57-68, Published Online Mar 20, 2017

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Author(s):

Mehdi Mobarhani and Dr. Younos Vakil Alroaia

ABSTRACT:

The aim of this study is the role of Bank technology in improving customer performance based on electronic business model. To answer the research question and test the relevant hypotheses, a questionnaire was distributed among 316 sample members of the study, which consisted of e-banking customers of the Bank of Trade, through classifying random sampling. After collecting questionnaires, the data were analyzed by SPSS and LISREL software’s and the results were extracted. It should be noted that the validity of the questionnaire was evaluated through content and structure validity and also its reliability through Cronbach’s alpha test. The results showed that the questions have high reliability and in terms of construct validity, which was examined using confirmatory factor analysis method, it was found that the questions have a proper validity. Finally, the results of data analysis and testing of hypotheses showed that the technological reputation of the bank has a significant effect on the confidence of the bank technology. Also, the perception of the quality of the technology of the bank also influences the trust and willingness to reuse customers. While the effect of the bank’s technological reputation on the performance of meaningful customers was not significant.

KEYWORDS:

Technological Reputation, Technology confidence, Perception of the quality of technology, customer performance

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1 Comment

  1. Thanks for finally talking about > The Role oof Bank Technology in Improving
    Customer Performnance based on Electronic Business
    Model (The Case of Tejarat Bank) < Loved it!

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